"Hello Hong Kong" Campaign Launched

Hong Kong is ready to welcome visitors from all around the world once again with open arms and open doors. With the recent launch of the global promotional campaign “Hello Hong Kong”, Hong Kong is sending its greatest welcome to the world with 500,000 free air tickets, as well as city-wide offers covering “Hong Kong Goodies” visitor consumption vouchers, to entice travelers to come to experience Hong Kong’s diverse appeal.

Saying hello from Hong Kong to the world
The “Hello Hong Kong” campaign has been rolled out worldwide to send the positive message that Hong Kong is back with signature and new exciting experiences awaiting visitors, in light of the lifting of all entry restrictions to Hong Kong.

The campaign includes a series of vibrant promotional contents, which will be broadcast on 3,000 platforms worldwide. A series of thematic videos will feature business leaders, social influencers, Hong Kong Super Fans, and Hong Kong celebrities including Cantopop legends Aaron Kwok, Sammi Cheng and Kelly Chen, showcasing the city’s array of thrilling new experiences.

Welcoming global travelers with an unprecedented giveaway
To entice globetrotters to embark on a long-awaited visit to Hong Kong, 500,000 free tickets is currently being given away by the Airport Authority Hong Kong to different markets in phases, through three home-based carriers namely Cathay Pacific Airways, Hong Kong Express and Hong Kong Airlines.

An array of enticing welcoming offers from over 16,000 outlets across the city have been put together by the Hong Kong Tourism Board and the tourism and hospitality sectors to welcome back visitors. Among which, at the initial stage, at least 1 million “Hong Kong Goodies” visitor consumption vouchers of value over HK$100 each will be given out, covering a complimentary welcome drink at participating bars, restaurants, and hotels, or a cash voucher to be redeemed in the transportation, culinary and retail sectors and attractions.

Showcasing Hong Kong’s new experiences and events
The whole city cheers on to greet visitors with new and upgraded attractions introduced in the past few years and its all-time-iconic experiences. Most notable among the dozens of new developments are M+ and Hong Kong Palace Museum at the West Kowloon Cultural District and the new sixth-generation Peak Tram.

In addition, Hong Kong will host more than 250 events and festivals across 2023. Highlights include the Hong Kong Marathon, the Clockenflap music festival, Art Basel, the Museum Summit 2023, Hong Kong Rugby Sevens, Hong Kong Wine and Dine Festival and New Year Countdown Celebrations, showcasing the dynamic and diverse appeal of the city.

With its peerless facilities, events spaces and networking opportunities, Hong Kong has more than 100 international MICE events planned for 2023, providing excellent platforms for different sectors to seize business opportunities.