Hong Kong Economic and Trade Office - San Francisco
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Hong Kong Cinema Showcase Presented at CAAMFest 2023

In partnership with CAAMFest, the world's largest showcase for new Asian American and Asian film, food and music programs, HKETO San Francisco presented a special Hong Kong Cinema Showcase. This feature was part of CAAMFest’s 2023 edition, which ran from May 11 to 21. The festival presents over 100 works annually in San Francisco and Oakland.

This year, the Hong Kong Cinema Showcase featured "Twelve Days", a romantic dramedy written and directed by acclaimed Hong Kong filmmaker Aubrey Lam and starring Stephy Tang and Edward Ma. With support from HKETO San Francisco, CAAMFest invited Lam from Hong Kong to attend the movie screening at San Francisco Museum of Modern Art on May 19, as well as a pre-screening reception on the same day, to enhance cultural exchanges and dialogues.

Delivering remarks at the reception, Director of HKETO San Francisco, Jacko Tsang, expressed gratitude to the Center for Asian American Media (CAAM) for another year of successful collaboration. She said, "As a long-term partner of CAAMFest, we are excited to see the festival returning to fully in-person for the first time since 2019, with an exciting program that celebrates the rich and diverse culture of Asian Americans not only through films, but also music and food. CAAMFest 2023 is about 'A Call to Gather', and it is our honor to be part of the community in this meaningful festival."

Ms Tsang continued, "The Hong Kong Government is determined to inject new power into Hong Kong Cinema by implementing new measures under the Film Development Fund. One of the new measures is the Hong Kong-Asian Film Collaboration Funding Scheme, which will subsidize film projects co-produced by filmmakers from Hong Kong and Asian countries. The objective is to enhance exposure of Hong Kong films in Asian and international markets and to achieve in-depth exchanges and mutual learning."

"Another new measure is the Content Development Scheme for Streaming Platforms, which will be conducted through a competition to recruit participating teams to develop mini-series for streaming platforms. We are excited to see Hong Kong's film industry and talent diversify into different platforms," she added. Before closing her remarks, Ms Tsang encouraged the audience to rediscover Hong Kong through the "Hello Hong Kong" Campaign.

Prior to the screening, Lam joined Executive Director of CAAM, Stephen Gong, for a lively Q&A. She spoke on her experience in creating the film and was welcomed by a full house of film lovers and members from the Hong Kong community in the San Francisco Bay Area.

Director of HKETO San Francisco, Jacko Tsang, delivering remarks at the pre-screening reception of
Director of HKETO San Francisco, Jacko Tsang, delivering remarks at the pre-screening reception of "Twelve Days" on May 19.
Director of
Director of "Twelve Days", Aubrey Lam (left), joining Executive Director of the Center for Asian American Media, Stephen Gong (right), for a lively Q&A prior to the screening of the movie on May 19.
(From left to right) Director of HKETO San Francisco, Jacko Tsang, Executive Director of CAAM, Stephen Gong, director of
(From left to right) Director of HKETO San Francisco, Jacko Tsang, Executive Director of CAAM, Stephen Gong, director of "Twelve Days", Aubrey Lam, and Festival and Exhibitions Director of CAAM, Thúy Trần, at the screening of "Twelve Days".
The screening of
The screening of "Twelve Days" was well attended by a full house of film lovers and members from the Hong Kong community in the San Francisco Bay Area.
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